Quantum Automation
Recipient of the…
2008 Frost & Sullivan Industrial Technologies Awards
Market Leadership
Building Automation Systems Market (Singapore)
The 2008 Frost & Sullivan Award for Market Leadership in the Building Automation Systems (BAS) market in Singapore is presented to Quantum Automation Pte. Ltd. (Quantum). A member of the SMB Group (a diversified engineering public listed corporation), Quantum seems to already have a blueprint for success. Emerging as a leader in the building automation market in Singapore is a reflection of the commitment and support from all subsidiaries.
Quantum has demonstrated exceptional market leadership that can enlighten the market on strategies that ensure success regardless of dynamism and chaos in the market. Dynamism and chaos together are the perfect words to describe the building automation markets in Singapore. Dynamism describes the rate of market change in terms of:
- Number of companies participating in the market from large to very small ones
- Number of products in the market claiming diverse capabilities, verified or unverified
Chaos describes the direction in which this rate of change is leading the industry. The bottom line? Customers are finding it difficult to decide on what is the best solution for their needs and which company can be trusted for quality, support and service. With the largest share in the building automation markets in terms of revenues, Quantum has displayed its ability to succeed at the edge of this chaos, creating a zone of trust and adaptability.
The company’s growth in the past is attributed to its sophisticated technological and integration capabilities of projects in various segments of the market. The companies vast project portfolio spans across hotels, schools, shopping malls, university, military and a host of commercial buildings. Strong focus on energy and technological sophistication supported by sound business strategies has been key factors for success within the Singaporean market.
Chart 1.1 illustrates among other key success factors for Quantum in the Singaporean Building Automation Systems (BAS) market.
Quantum’s Business Approach
When considering competition in the market, companies often fail to see that competition can come in many forms; other companies, technological changes, time and customer perceptions. Quantum has been able to look beyond the obvious and prepared itself to out perform any perceivable form of competition.
While Quantum was traditionally offering engineering and installation services, the company contemplated that consumers will eventually require better integration, energy management, and a platform to enable better holistic management of a facility. An example of creative thinking and deep insight into the customer needs has positioned the company to be a one-stop shop for all building automation needs.
Looking beyond the obvious has placed Quantum on a steady growth trajectory in this market. Currently the company offers engineering design, system installation, commissioning and maintenance services of electrical and mechanical equipments.
Core Strengths
Quantum participates in a fragmented market with a highly competitive environment. In such elusive business settings, it is pertinent for companies to understand and develop sources of competitive advantage. Nonetheless, success often goes to those high-performing visionary companies which can envision market changes and facilitate introduction of innovative methods of capturing and solidifying market presence.
Quantum has been constantly in pursuit of innovation and continues to invest in research and new product development leveraging its own manufacturing capabilities. Some of the core competencies the company has demonstrated are:
- Intelligent building automation system deployment and integration
- Integrated security system
- Fire alarm and public address
- Cashless car park management
Quantum has pioneered the cashless Car Parking System and is one of the first to implement several online building management systems in Singapore. Initiative such as this has established the company as a leader in technological capabilities propelling the revenue share to be the largest in the market.
The Perseverance to the Top
The ability to top a list in a country like Singapore doesn’t come easy, even to Quantum. Journey to the top required the company to be content with small incremental growth year on year over the last decade, nonetheless it is the perseverance of the company that helped Quantum maintain its focus and continue to deliver the best in class solutions to its clients.
Today the company has successfully transformed itself from being a Systems Integrator (SI) to a capable manufacturer of building controls in the industry. The company manufactures over 40 versions of drivers and controls for building automation.
On one hand, this has induced more business for the company with increasing margins and revenues year on year; on the other hand this has helped the company to offer a wide range of price points to suit the requirements and budgets of the end-users. Price being an important factor in the purchase decision of consumers procuring building automation systems, the company has broadened price points to suit various budgetary needs of the customers. Wider product portfolio to select from and a variety of price points suiting various needs have aggravated end-users in favor of the company.
Growth Agenda
Growth in an intensely competitive market can be very challenging. The challenge is further reinforced by the fact that the market in Singapore is maturing faster based on the limited construction potential the country offers. Quantum is now embarking on penetrating emerging market in Asia Pacific, the Middle East and USA. This is a strong example of the forward thinking by a company.
In the domestic markets, Quantum automation’s products and services are delivering unparalleled business value to enterprises of all sizes, offering great flexibility and choices of implementations at compelling prices, and with state-of-the-art technology.
All these key strengths coupled with customers’ confidence in the company have led the company to emerge as a market leader in the building automation systems in Singapore. Frost & Sullivan presents Quantum Automation Pte. Ltd. with the 2008 Award for Market Leadership in the Building Automation systems (BAS) Market in Singapore.
Award Description
The Frost & Sullivan Award for Market Leadership is given to the company that has exhibited market share leadership through the implementation of market strategy. The recipient has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics. Furthermore, the Award recipient has continually demonstrated solutions for monitoring market changes and for implementing superior market strategies. By utilizing these strategies for success, the company has established itself as the market share leader in its respective industry.
Measurement Criteria
In addition to the methodology described above, there are specific criteria used to ascertain final competitor ranking in this industry. The recipient has excelled by substantially increasing one or more of the following criteria:
- Market share
- Revenue growth rates
- Profitability
- Market and technology innovation
Research Methodology
To choose the recipient of this Award, the analysts track competitor revenue and market share within the industry. This is achieved through interviews with market participants and extensive secondary research of proprietary data sources. Frost & Sullivan then presents the Award to the company that achieved the highest market share.
